FROLICKERS

Frolickers is a sustainable fashion brand from the UK. This project, developed at Figmenta, focused on designing the brand's visual identity and a responsive e-commerce website. The UX/UI design was centered on creating a smooth and engaging shopping experience, reflecting Frolickers' commitment to sustainability with an intuitive and visually appealing interface. Frolickers breaks away from fast fashion by crafting reversible, long-lasting garments with a strong focus on sustainability.