LAURA BIAGIOTTI

Laura Biagiotti launched "Acque Romane" with an interactive contest that blended luxury and gamification. For one week, users could play online or in-store, guessing the key ingredients of three new fragrances through a drag&drop game. I designed the full UX/UI experience, ensuring a seamless and engaging interaction across all devices. Additionally, I guided the development team throughout the process as a project manager, overseeing the production and ensuring the final product met the brand’s high standards.